We want to take ‘Krrish 3′ beyond screens, says Rakesh Roshan.
Filmmaker Rakesh Roshan, who launched the official merchandise of ‘Krrish 3′ here today, said he wants to take the franchise across age groups.
Rakesh and his son actor Hrithik Roshan launched the official ‘Krrish’ 3 merchandise.
The ‘Krrish 3′ collection includes action figures of Krrish, Kaal and Kaya, kids apparel, school supplies, impulse toys such as frisbees and yo-yos, skates, etc.
“With the launch of such a huge collection, we want to take ‘Krrish 3′ beyond screens – into the lives of fans across the globe,” Rakesh Roshan said.
More than 150 products will be available in over 5,000 stores. Their prices begin from Rs 99 and go up to Rs 3,499.
“When I was a kid I used to play with pen and pencil and gave them the superhero status. I think with this merchandise we are doing a service to the children of the world,” Hrithik said.
‘Krrish 3′ is the superhero franchise that stars Vivek Oberoi and Kangana Ranaut besides Hrithik. The film will release next month.